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About the Artist
Herb Lubalin was an American graphic designer and typographer whose innovative approach shaped the visual language of the 1960s and 1970s. Renowned for treating text as a visual form, Lubalin explored the expressive potential of type, making words themselves the centerpiece of communication.
His legacy includes groundbreaking editorial and branding work that continues to inspire designers and collectors of vintage graphic art. Discover more influential figures in our famous artists collection.
The Artwork
Created in 1965, this poster reimagines the opening line of Genesis as a striking piece of modern graphic design. Rather than illustrating the biblical story, Lubalin focuses on the power of language itself, transforming a familiar phrase into a visual emblem that reflects both spiritual origins and the era’s fascination with typographic experimentation.
The work emerged during a period when designers were elevating everyday text to the status of art, blurring boundaries between communication and decoration. It stands as a thoughtful meditation on beginnings—whether in faith, design, or personal reflection.
Style & Characteristics
This poster is a study in pure typography, featuring bold, black letterforms on a crisp white background, with a single red accent that draws the eye. The composition is carefully balanced, with generous spacing and sharp alignment that create a sense of order and clarity.
The overall mood is modern and contemplative, blending minimalist aesthetics with expressive typographic rhythm. For more works in this visual spirit, explore our black and white and minimalist collections.
In Interior Design
This vintage typography poster makes a refined statement in living rooms, home offices, or creative studios, especially where clean lines and thoughtful decor are valued. Its monochrome palette and graphic presence complement mid century furniture and modern interiors alike.
Pair it with neutral walls, black or natural wood frames, and subtle accents for a gallery-like effect. For display inspiration and finishing touches, visit our frames collection.