About the Artist
The WPA Art Project represents the creative output of the Works Progress Administration Federal Art Project, a transformative initiative launched in the United States during the late 1930s and early 1940s. This program provided employment for artists, designers, and printmakers at a time of economic hardship, resulting in a vibrant legacy of public art. WPA posters were designed to inform and inspire, promoting cultural events, libraries, and community resources with a distinctive modern aesthetic.
Rather than serving private collectors, these works were intended for broad civic engagement, merging artistic innovation with accessible communication. Today, WPA posters are celebrated as milestones in American graphic design and as artifacts of a period when art was seen as a public good.
The Artwork
Created in 1940, this poster titled 100 water colors was commissioned to announce a public exhibition dedicated to watercolor paintings. At a time when the United States was emerging from the Great Depression and facing global uncertainty, such cultural programming fostered optimism and a sense of shared community. The poster reflects the WPA's mission to democratize art, transforming a simple exhibition notice into a lasting record of creativity and civic pride. For more from this era, explore our vintage advertising posters.
Style & Characteristics
The design features a stylized female figure holding flowers, rendered in bold, simplified forms and outlined with confident black lines. Large blocks of sunny yellow, vibrant green, and creamy beige create a warm, inviting palette, while the strong vertical composition and high-contrast typography ensure immediate visual impact. This combination of graphic clarity and approachable subject matter is characteristic of WPA poster art. Discover similar aesthetics in our vertical posters.
In Interior Design
This 1940 WPA poster brings a lively, uplifting presence to interiors, especially in living rooms, entryways, or creative studios. Its modernist lines and floral motif pair well with mid-century furnishings, natural woods, and matte black frames. The yellow and green accents complement plant-filled or sunlit spaces, making it a versatile choice for gallery walls or eclectic arrangements. For a harmonious look, consider pairing it with works from our yellow tone prints.
